Company Welcomes Fifth Generation Into Family Business

I’Anson Bros Limited, a family-owned farm feeds business which has been in operation for more than a century, has recently bolstered its staff with an appointment from its own crop.

Hattie I’Anson, daughter of Sales Director Will I’Anson and niece of Managing Director Chris I’Anson, has followed in her family’s footsteps, becoming the first of the fifth generation to join the North Yorkshire company.

Hattie joins the firm as a Sales Representative, having spent the last two years working in sales roles in London and Leeds following a degree in International Business from Northumbria University.

The role will involve generating sales, managing customer accounts, creating and developing marketing strategies and looking at entry strategies in home and overseas markets. The role will also include some product development work, for which Hattie’s experience owning and riding horses will prove useful.

Joining Hattie in the Sales Department is Steph Baul, who is being promoted from her Administration role to become a Feed Sales Representative. Steph has already been at the company for three years following her agricultural upbringing on the family dairy farm in Bishop Thornton. Steph’s main responsibilities will involve the promotion of the company’s feed, visiting customers, attending agricultural shows and markets, building relationships, and helping customers with advice and placing orders.

Commenting on Hattie’s appointment, I’Anson Managing Director, Chris I’Anson, said: “Welcoming the fifth generation of the family to the business is a real pleasure and something I know all our predecessors would have been very proud to see. Hattie has grown up with an in depth understanding of the industry and she will be a fantastic addition to the company as we look to continue to progress in the future.”

On her appointment, Hattie said: “This company is something I’ve grown up with so to be given the chance to join it and help contribute to its ongoing success is a wonderful opportunity. While it is a little daunting to join the family firm, I can’t wait to put what I’ve learnt into practice.”

Chris further commented on the appointment of Steph Baul: “Steph has been an important member of the company for a number of years now and she will continue to be a huge asset to the business through her new role as in feed sales.”

Commenting on her promotion, Steph said: “After growing up on a working farm, a career in agriculture is a very natural choice for me. I’ve gathered a lot of knowledge of farming over the years and I’m really enjoying using that experience to advise our customers.”

I’Anson recently acquired fellow Yorkshire business The Golden Paste Company, which is focused on championing the use of turmeric in feeds and foods through its range of pastes and supplements.

Now in its second century of business, I’Anson Brothers is one of the UK’s leading manufacturers of animal feedstuffs and has been serving farmers in Yorkshire and the North of England since 1900 when it was founded in Masham. It is highly regarded for its high quality product range and commitment to outstanding customer service.