Will I’Anson joined the company in 1986 and as Sales Director heads up Masham Micronized Feeds, British Horse Feeds and the Raw Material purchasing book. After a spell working in other industry , he took an interest in the family business and was able to learn the tricks of the trade under the guidance of the late Derek I’Anson and former sales director John Buckley for Masham Micronized Feeds.
Thirty years later, he has a wealth of experience and knowledge to draw on in his day-to-day role. This involves reviewing markets whilst keeping up to date with industry trends, buying many different ingredients for the Mill and alongside a strong team, selling Micronized Feedstuffs and Equine feeds.
Will carries out his role efficiently and successfully, enjoying daily communication with customers and suppliers alike, whilst dealing with the fluctuation in global raw materials markets and the sheer unpredictability of global economies. He finds his role extremely rewarding and is particularly proud of his fourth generation roots and the establishment of the British Horse Feeds division in 2000, which was awarded a Queen’s Award for Enterprise in 2008 in the innovation category and now exports to more than 30 countries.
He puts the success of the business overall down to a strong team of hard working committed staff, who are part of the ‘Family’. Away from work, he enjoys spending time with his family.